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What kind of benefits we can obtain?
- To deepen the consumer insights
- To break up the stereotyped thinking patterns
- To collect abundant photos、audio and video materials
- To contribute to the business for the increased business
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Whether or not the common global practice can be as effective in China?
Facts have proved it wrong.
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Researcher: The first generation of Chinese researchers
Project Design: Closely joint with the actual situation in China
Content Analysis: Insight penetrated into Chinese consumer
Tools & Techniques: Flexible in adapting methods to the needs of Chinese marketing research
Sector Focus: Concentrate on China’s booming sectors and local stories |
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