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Sports enthusiasm was ignited in China by the2008 Beijing Olympics. The success of Yao Ming and Liu Xiang greatly inspired the Chinese population. The number of local residents engaged in sports has grown phenomenally in the past year to two years. Recently, ambitious local players have quickly increased their ability to compete on an international level.
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Specific Products & Services
- Sports activities as well as specific products in basketball, football, uniforms and accessories
- Club memberships
Areas of Investigation
- Consumer typology segmentation
- Performance of brand equity
- Product concept test
- Brand positioning statement
- Brand imagery tracking
- Motivational research
- Product design
- Pre-test of ads
- Service performance of sales assistant
- Appraisal of celebrity influence
Research System plus Proprietary Techniques
- Very interesting, energetic and informative methodology of Chitchat includes on-the-spot interviews, video ethnography, home visits, paired conversations and much more
- Members to sports and/or gyms
- Insightful decoding of their motivational drives underlying various sports activities
- Periodical profiling of leisure sports
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“MAP has more than 6 years of experience in the Sports sector. And the projects have touched upon over 15 cities. We also have a clear tendency to extend geographic reach in national research projects.” |
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Our Long-term Clients
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Guide-to-Business
Your Guide to Business Success |
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Guide-to-Business
is our brand promise to clients. It’s the essence of the MAP brand. We always strive to deliver our clients the most advisable decisions to business success.
>> Read |
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