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Pinpointing the highest value consumers in a fast-changing and fragmented market
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Where we can help….
- Identifying and profiling distinct demographics, psychographics, and behavioral consumer segments
- Providing multi-dimensional needs analysis of target consumer segments
- Quantifying and forecasting segment size, growth, and spending power
- Pinpointing key buying factors and influences by the consumer segment
- Developing highly-targeted geographic maps to identify high-value consumer clusters
- Delivering in-depth attitude and usage assessments of high-value, executive and affluent consumer groups. With a high consideration to luxury, financial services, education, travel, and educational products
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Whether or not the common global practice can be as effective in China?
Facts have proved it wrong.
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Researcher: The first generation of Chinese researchers
Project Design: Closely joint with the actual situation in China
Content Analysis: Insight penetrated into Chinese consumer
Tools & Techniques: Flexible in adapting methods to the needs of Chinese marketing research
Sector Focus: Concentrate on China’s booming sectors and local stories |
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