 |
|
In recent years, China has seen a sudden boom of luxury sales and aggressive geographic expansion. The Chinese market for luxury items is rapidly developing, having diverse typologies of buyers, unusual consumption patterns and high expectations for information.
|
|
Specific Products & Services
- Imported spirits (cognac, whiskey, vodka, red wine, champion)
- Cars, cosmetics, jewelry, watches, cigarettes
- Entertainment, casino, fashion shows
- Overseas tours, international air travel, hotel & accommodations, high-level education
- Retailing business format
Areas of Investigation
- Needs states segmentation
- Evaluation of print ads
- Brand imagery tracking
- Usage & Attitude Study
- Retailing competitiveness
- Gifting packaging
- Taste preference taste
- Conceptual acceptance of retail format
- Customer satisfaction survey
Research System plus Proprietary Techniques
- Various methodologies such as focus group discussions, central location tests, mystery shopping, home visits, online surveys, store census, depth interviews, etc.
- Premium database pool of luxury users
- Systematic management with local insight
- Relevant articles published in Financial Times, China Daily, Forum
|
|
|
|
|
|
|
"MAP has 6 years of experience in the Luxury sector. In addition to the three metropolises, the research projects cover more than 20 cities."
|
|
|
|
|
|
|
|
Our Long-term Clients
|
|
|
|
|
|
|
Guide-to-Business
Your Guide to Business Success |
 |
|
Guide-to-Business
is our brand promise to clients. It’s the essence of the MAP brand. We always strive to deliver our clients the most advisable decisions to business success.
>> Read |
| |
|
|
|
|
