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The hygienic conditions of Chinese families have been much improved. In the meantime, many more choices of personal care and hygiene products have appeared. Thus, Chinese women are becoming more and more sophisticated in this influx of personal care.
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Specific Products & Services
- Shampoo, soap, toothpaste, shower gel
- Body lotion
- Air fresheners
- Cleaning supplies
- Sanitary napkins
Areas of Investigation
- Product concept test
- Packaging design study
- Brand positioning research
- Usage & Attitude research
- Pre-test of ads
- Home usage test
- New product development
- Study of brand users
- Product placement test
- Sensory experiences
Research System plus Proprietary Techniques
- Strict control of sampling procedures on door-to-door interviews
- Panel of qualified and cooperative respondents used to test product performance
- Observation of verbal and non-verbal responses
- Handling of personal matters
- Setting-up laboratories jointly with clients to conduct product tests
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“MAP has 5 years of experience in the Personal Care & Hygiene sector. And the researches even touch upon some rural areas.” |
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Our Long-term Clients
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Guide-to-Business
Your Guide to Business Success |
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Guide-to-Business
is our brand promise to clients. It’s the essence of the MAP brand. We always strive to deliver our clients the most advisable decisions to business success.
>> Read |
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