China is historically renowned for its food and beverage miracles. Local players are generally weak, except for Taiwan manufacturers, President and Kongshifu. Chinese consumers are extremely eager to try a new variety. But their eating habits and taste preferences are regionally distinctive.

Specific Products & Services

• Seasoning products, dairy, processed meat, crackers, instant noodles, beer, orange juice, instant coffee
• Packaging paper, bottle caps

Areas of Investigation

• Needs segmentation
• Product taste preference
• Packaging design study
• Usage & Attitude research
• Pre-test of ads
• Product concept exploration
• Post-campaign evaluation of ad effects
• Sensory experience test
• Market size, brand share
• Shopping habits
• Promotional studies
• Country of origin, place of production 
• Price sensitivity measurement

Research System plus Proprietary Techniques

• Detailed administrative procedures; frequently use tests to ensure quality.
• Analytical framework that takes fast-moving consumer goods into account
• Trade off between brand and price to manage brand equity.
• Orthogonal design to derive ideal product attributes
• Sample criteria specifically designed to reflect the nature of a product
• Panelists used for tasting/ flavor testing