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L'Oreal Group continues to be the leader of high-end cosmetics in the Chinese market, strengthening its position after merging with a local, well-known brand. For sophisticated Chinese women, there are more and more choices of cosmetic brands.
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Specific Products & Services
- Skincare such as toner, facial masks, moisturizers, lotions, etc.
- Make-up such as lipstick, mascara, eye shadow, etc.
- Perfume
Areas of Investigation
- Product concept test
- Brand imagery study
- Usage & Attitude research
- Pre-test of ads
- Service performance of beauty advisors
- Retail environment
- Study of brand users
- Product placement test
- Sensory experiences
- Packaging test
Research System plus Proprietary Techniques
- Sensitive observations of market evolution conducted by quarterly scanning of brand stories
- Dedicated service to multinational as well as local cosmetic manufacturers
- Well-proven survey systems especially in the Mystery Shopper Program
- Innovative capabilities in research design implemented by seasoned moderators and advanced modeling techniques
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“MAP has been tracking programs of Fashion and Cosmetics, executed in more than 30 cities, consecutively for the past 3 years, also launching exploratory investigations into remote rural areas.”
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Our Long-term Clients
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Guide-to-Business
Your Guide to Business Success |
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Guide-to-Business
is our brand promise to clients. It’s the essence of the MAP brand. We always strive to deliver our clients the most advisable decisions to business success.
>> Read |
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