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MAP is one of the leading marketing research groups in China.

Size and scope

'MAP is nationally headquartered in Shanghai, with 2 wholly owned, fully operational regional headquarters in Beijing and Guangzhou
More than 30 long-term sub-contractors in provinces throughout China
60 full-time staff and more than 300 part-time interviewers
300 projects annually
150,000 basic sample consumer database
100 city demographic database

Specialist market sectors

FMCG
Fashion & Cosmetics
Luxury
Sports
Digital & Electronic
Ads Agency

>> More on market sectors

Areas of expertise

Market Segmentation
Brand Positioning & Name Test
New Product Development
Sales & Service Performance
Ad Pretest
China Database & Consumer Insight

>> More on research expertise

Can the common global practice reach maximum effectiveness when used in China? Facts have proven it can’t.

Researcher: The first generation of Chinese researchers
Project Design: Closely joined with the real situation in China
Content Analysis: Insights are penetrated into the Chinese consumer
Tools & Techniques: Flexible in adapting methods to better fit the needs of Chinese marketing researchers
Sector Focus: Concentrate on China’s booming sectors and local accounts