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The Digital & Electronic industry has gradually opened up after China’s WTO commitment. Tech-graphics are pertinent to the acceptance of “newness”. Pricing wars have intensified an already fierce competition.
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Specific Products & Services
- A number of industries or categories, e.g. computers, mobile phone, MP3’s
- Telecom, such as landlines, wireless communications, broadband, IPTV
- Websites, online travel
- Product peripherals
Areas of Investigation
- Product design research
- Market size and profile
- Brand imagery tracking
- Experience-based diagnostics & measurements
- Product concept test
- Brand imagery study
- New product development
- Demand forecast
- Consumer purchase behaviors
- Customer segmentation
- Evaluation of TVC
Research System plus Proprietary Techniques
- Proprietary @Lab techniques with respect to the collection and analysis of data
- Gang survey for product experiences
- Optimization framework for product functionalities and cost constraints
- Identification, measurement of both tangible and intangible benefits sought after
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“MAP has 6 years of experience in the Digital & Electronic sector. National projects usually consist of Shanghai, Beijing, Guangzhou, Chengdu and Shenzhen.” |
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Our Long-term Clients
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Guide-to-Business
Your Guide to Business Success |
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Guide-to-Business
is our brand promise to clients. It’s the essence of the MAP brand. We always strive to deliver our clients the most advisable decisions to business success.
>> Read |
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