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Presenting you with a basic picture of Chinese consumers
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Where we can help….
- Gathering economic indicators and segment compositions in major cities
- Setting up consumer research-adaptive data indicators
- Pinpointing the most appropriate cities
- Exploring the consumers' needs through communication
- Quantifying key buying factors that shape consumers' purchase decisions
- Product testing
- Advertisement testing
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Whether or not the common global practice can be as effective in China?
Facts have proved it wrong.
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Researcher: The first generation of Chinese researchers
Project Design: Closely joint with the actual situation in China
Content Analysis: Insight penetrated into Chinese consumer
Tools & Techniques: Flexible in adapting methods to the needs of Chinese marketing research
Sector Focus: Concentrate on China’s booming sectors and local stories |
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