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Enhancing Advertising and Media Effectiveness
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Where we can help….
- Advertisement awareness and recall tests
- Media usage and engagement analysis
- Reader panel tracking and analysis
- Celebrity and spokesperson recognition and influence assessment
- Competitive advertising analysis
- Creative advertising tests
- Product placement recognition tests
- Media return-on-objectives analysis
- Creative web-site and user interface testing and analysis
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Whether or not the common global practice can be as effective in China?
Facts have proved it wrong.
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Researcher: The first generation of Chinese researchers
Project Design: Closely joint with the actual situation in China
Content Analysis: Insight penetrated into Chinese consumer
Tools & Techniques: Flexible in adapting methods to the needs of Chinese marketing research
Sector Focus: Concentrate on China’s booming sectors and local stories |
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