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In China, developing advertising for brands is a must, not an option. Though under tremendous pressure, agencies use creative ads geared toward a particular audience. The cost is exceptionally high for traditional TV channels, especially CCTV.
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Specific Products & Services
- Covering various products and services
Area of Investigation
- Consumer insights
- Pre-test of ads
- Consumer typology segmentation
- City observation
- Brand messages research
- Packaging design study
- Motivational research
- Ad effectiveness tracking
Research System plus Proprietary Techniques
- Creative application of research methodologies such as accompanied shopping, facial spotting, lifestyle photo albums and in-home shooting
- Projective techniques such as collages, visualizations and bubble drawings are often used to help express utmost needs & wants
- Advanced modeling techniques to study brand competitiveness, pinpointing strategic directions
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“MAP has been working closely and passionately with ad agencies for more than 6 years. We are very flexible in choosing cities and traveling to rural areas if necessary.” |
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Our Long-term Clients
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Guide-to-Business
Your Guide to Business Success |
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Guide-to-Business
is our brand promise to clients. It’s the essence of the MAP brand. We always strive to deliver our clients the most advisable decisions to business success.
>> Read |
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