Guide-to-Business
消费之声
Consumer Voice
源于消费洞察的市场研究
Marketing Research on Consumer Insights
基于商业实践的数据咨询
Data Consultancy on Business Practice
esomar

秉持项目质量为先

Global Standard of Project Quality

荣膺国际市场调研协会企业会员

Honored Corporate Member of Global Industry Association

联系我们Contact Us
消费者之声 · 中国消费地图
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
20年years
专业经验
Professional
Experience
Professional Experience
600场sessions
座谈会访谈/年
Focus Group/Depth Interview/year
Focus Group/Depth Interview/year
300个
产品测试体验/年
Products Test/year
Product Test/year
50,000个
在线调研样本数/年
Online Survey Samples/year
Online Survey Samples/year
20多个+
核心分析模型
Analytical Data Models
Analytical Data Models
100个
项目/年
Projects/year
Projects/year
50个
城市覆盖
City Coverage
City Coverage
800次trips
店铺稽查/年
Store Audit/year
Store Audit/year
消费之声 Consumer Voice | Guide-to-Business
每场比赛只有一名MVP，但是我们每个人都可演绎自己生活中的MVP。
-- 上海体育爱好者
欣赏和炫耀兼顾-奢侈品提升我的档次。
-- 北京奢侈品购买者
我希望像美国人一样地生活，日本人一样地穿着，韩国人一样地恋爱。
-- 大连青少年
走自己的路，让别人无路可走。
-- 南京90后
幸福感更在于如何享受每分每秒，而不在于拥有多少财富。
-- 成都品茶者
面子！面子！好脸子是通向各种机会的美丽护照。
-- 沈阳化妆品购买者
我的网店全球采购婴儿服装，全天候地服务全国客户。
-- 乌鲁木齐自由职业者
全效合一产品迎合多多益善的中庸消费心理。
-- 武汉洗衣粉使用者
为了孩子的教育，我们宁愿倾其所有，因为教育改变命运。
-- 西安在校门外排队的母亲
尽力工作，尽兴玩乐，尽情购物，挥洒青春。
-- 深圳游客
厨房小天地，女人创意大空间。
-- 广州食疗主义者
讨价还价本身妙趣横生。
-- 杭州富太太
消费之声 Consumer Voice | Guide-to-Business
收集/处理/应用数据的全方位服务
Full Service for Collecting/Processing/Applying Data
项目设计
我们根据每个客户的不同需求，选择适合的研究方法，量身定制每一个项目。
调查执行
训练有素、诚实可信的督导以及经验丰富的访问员组成了我们的专业执行团队。我们的团队注重每一个微小的细节，具有随机应变的能力，能够提供最可靠、最有效的调查结果。
数据分析
我们在透明的标准化流程下进行数据收集。为保证数据的准确性，我们拥有独立的数据处理部门，以及质量监控部门例行检查。
报告编写和讲解
我们能够提供的，不仅仅是市场调研数据，还包括对数据的解读，具有洞察力的分析，我一贯提供优质的市场信息，协助客户做出更有效的决策。
工作坊
引以为豪的是我们能够在整个研究过程中与客户密切合作，以实现最佳研究结果。
培训
我们将研究中的关键信息和深刻见解清楚地分享给我们的客户，协助客户做出更加有效的决策。
会议研讨
作为行业领军人物，我们主动积极与来自各行各业的专家合作，将我们集体的智慧分享给广大受众。
消费之声 Consumer Voice | Guide-to-Business
创新工作坊视频
Ideation Workshop VideoVideo
Consumer Voice | Guide-to-Business
There maybe only one MVP in basketball game, but there are so many ways in life for us to become MVPs.
-- Shanghai Sports Enthusiasts
To see and to be seen. Luxury goods elevate my social status.
-- Beijing Luxury Shopper
I wish to live like an American, dress like Japanese and love like a Korean.
-- Dalian Teens
We walk our own way, driving those old generations to change their ways.
-- Nanjing 90s
Happiness is more about how you spend your time rather than about how much you possess.
-- Chengdu Tea Drinker
Face values. Good face is our beauty passport to opportunities.
-- Shenyang Cosmetic Buyer
My online store sources baby apparel globally for national customers 24/7.
-- Urumqi Freelancer
All-in-one products provide the multiple benefits that we desire with Chinese mentalities.
-- Wuhan Detergent User
We sacrifice everything to give our children a high quality education, as education changes destiny.
-- Xi'an Mother Queuing at School Gate
Working hard, playing hard, and shopping hard are splurges of youth.
-- Tourist from Shenzhen
The kitchen is such a passionate space for my innovative femininity.
-- Guangzhou Food Therapist
The bargaining process is full of fun and witty exchange.
-- Hangzhou Wealthy Housewife
Consumer Voice | Guide-to-Business
Full Service for Collecting / Processing / Applying Data
Project Design
Each project is creatively designed with our research approaches and customized to the unique and specific needs of the individual client.
Fieldwork Execution
Honest supervisors that are supported by well-trained and experienced interviewers comprise our professional teams. These teams pay strict attention to details and are thoroughly equipped to solve any problems that may arise.
Data Analysis
To ensure data accuracy, we use an independent DP department together with a QC department. Our data collection is conducted in a standardized and transparent system, with routine checkpoints.
Report Writing & Presentation
Looking beyond the numbers to provide market research data, interpretation, and analytical insights, we consistently deliver quality marketing information to our clients.
Workshop
We pride ourselves on working closely with clients throughout the entire research process to provide the best results.
Training
Essential information and insights from our research are then clearly presented to assist our clients in making more effective decisions.
Conference
As leading industry player, we pro-actively partner with experts from various fields to share our collective wisdom with a large audience.
Consumer Voice | Guide-to-Business
Ideation Workshop Video
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
消费场景数据的全套分析建模
A Suite of Analytical Models for Consumption-scenario DataA Suite of Analytical Models for Consumption-scenario Data
用户画像模型 · User Profile
多维多级标签体系
Multi-dimensional label system 行为态度特性变量
Behavioral and Attitudes Preference 市场细分
Market Segmentation 消费价值观
Consumption Value
用户产品体验 · User Product Experience
新产品概念挖掘
New Product Concept Deep-dive 产品偏好模式
Product Likability 产品使用测试
Product Usage Test 感官评估模型
Sensory Evaluation Model
用户购物体验 · User Shopping Experience
服务体验模型
Service Experience Model 零售店铺稽核
Retail Store Audit 零售数据建模
Retail Data Modeling 用户旅程触点模型
Touchpoint Model of Consumer Journey
用户互动模式 · User Interaction
品牌定位和沟通
Brand Positioning and Communication 市场活动评估
Marketing Activities Evaluation 联合分析购买决策模型
Conjoint Analysis & Decision-making 动态定价模型
Dynamic Pricing Model 广告和品牌代言人效果评估
Effectiveness Assessment of Advertisement spokesperson and Brand Ambassador 试点营销What-if模拟模型
What-if Simulation Model of Pilot Marketing
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
定性和定量相结合定制的方法论获取消费洞察和行为测量
Combination of both Qualitative and Quantitative Methodologies Tailor-made for Consumer Insights & Behavior MeasurementCombination of both Qualitative and Quantitative Methodologies Tailor-made for Consumer Insights & Behavior Measurement
小组座谈会
Focus Group Discussion
深度访谈
In-depth Interview
家庭访问
In-home Visit
陪同购物
Accompanied Shopping
神秘顾客购物体验
Mystery Shopper Experience
产品留置
Product Placement Test
网上调查
Online Survey
店口拦截
Store Intercept
人类学沉浸式消费样本组
Consumer Ethnography Immersion Panel
产品感官评估
Product Sensory Evaluation
用户体验日记
User Experience Diary
电脑辅组电话采访
CATI - Computer-aided Telephone Interview
文案和二手数据研究
Desk and Secondary Data Research
案例分析法
Case Study
专家访谈头脑风暴
Experts Interview and Brainstorming
试验设计
Experimental Design
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
小票的定义
Definition of ReceiptDefinition of Receipt
小票是消费场景的真实反映
Receipt is a true reflection of the consumption scene
小票是店铺服务的规范要求
Receipt is a standard service offered by store
小票是推广宣传品牌加盟商生态的窗口
Receipt is a window to promote and advertise brand franchisee business eco-system
小票用于开具电子发票甚至费用报销
Receipt enables e-invoicing and expense reimbursement
小票是异业促销引流获客的指尖阵地
Receipt is a frontline channel for cross-industry customer acquisition
小票是表达品牌信息和个性特征的符号
Receipt is an icon to express brand messages and persona
小票是包括产品和支付方式数据的流水交易完整记录
Receipt is a complete record of transaction details, including item-level and payment-option data
小票是顾客签字的店铺销售交付凭证
Receipt is a piece of customer-signed proof for sales delivery
小票是精准触达TA的掌中宝
Receipt is the palm-sized tool for precise target audience reach
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
灵售物联(Retailing Connect)提供小票盒大数据解决方案(AIoT Box Big Data Solution)，赋能实现小票系列调研
A suite of receipt surveys are empowered by AIoT Box Big Data Solutions at Retailing ConnectA suite of receipt surveys are empowered by AIoT Box Big Data Solutions at Retailing Connect
小票盒(AIoT Box)仅有鼠标大小非侵入式地即插即用在收银系统和小票打印机之间。
不但可以实时采集实体店铺销售数据，而且可以赋码小票，实现实时消费者扫码参与专门在线调研平台。
因此，真实消费者在真实消费场景，实时地无缝链接线下和线上行为，进行真实的消费反馈。
The AloT box non-intrusively sits between POS system and receipt printer in brick-and-mortar stores.
In real time, AloT box can not only capture store sales data but also simultaneously tag QR code on receipt for shoppers to scan for the participation of proprietary online survey platform.
As a result, real shoppers in real shopping context can provide real feedback in real time to seamlessly link both offline and online behaviors.
The AloT box non-intrusively sits between POS system and receipt printer in brick-and-mortar stores.
In real time, AloT box can not only capture store sales data but also simultaneously tag QR code on receipt for shoppers to scan for the participation of proprietary online survey platform.
As a result, real shoppers in real shopping context can provide real feedback in real time to seamlessly link both offline and online behaviors.
赋码小票
赋码小票
Receipt tagged with QR Code
扫码小票
扫码小票
Scan QR Code on Receipt
跳转在线调研平台
跳转在线调研平台
Jump to Online Survey Platform
小票店铺销售稽查
Store Revenue Audit by Receipt
小票顾客满意度测量
Shopper Satisfaction Survey by Receipt
小票产品品质和假货稽查
Product Quality Control and Anti-counterfeiting Inspections by Receipt
小票品牌加盟商合规性管理
Compliance Checking of Brand Franchisee Store by Receipt
小票动态零售指数
Dynamic Retail Index of Receipt Data
小票竞品店铺对标调研
Competitor Store Benchmark Study by Receipt
小票新产品研发
New Product Development by Receipt
小票品牌门店尽职调查
Brand Store Due Diligence by Receipt
小票产品价格跟踪
Tracking of Product Price by Item-level Receipt Data
POS收银台小票防损监控
POS Cashier Loss Prevention Monitoring by Receipt
小票购物者日记样本组-购物篮研究
Shopper Diary Panel by Receipt-Purchase Basket Study
小票数据评估促销活动效果
Evaluation of Sales Promotion Effectiveness by Receipt Data
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
以消费者为核心的市场洞察，致力于服务行业领导品牌Offer Consumer-Centric Insights for Industry-Leading Brands
"我们相信，真正理解消费者是品牌做出正确决策的起点。" "We believe that truly understanding consumers is where every right brand decision begins."
服务客户
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
联系我们Contact Us
支文磊 Stella ZhiStella Zhi
+86 136 0163 5348
stella@map-map.com
info@map-map.com
微信扫码联系
微信扫码联系Scan to WeChat
消费之声 Consumer Voice | Guide-to-BusinessConsumer Voice | Guide-to-Business
公司架构和合作伙伴网络
确保项目质量跨不同地理区域和语言文化的高度一致性Company Structure and Partner Network
Ensure the high consistency of project quality across different geographies, languages and cultures

Ensure the high consistency of project quality across different geographies, languages and cultures.

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大中华区 · Greater China
上海总部
Shanghai HQ
北京分公司
Beijing Office
广州分公司
Guangzhou Office
各省级团队
Province Teams
欧美Europe & America
美国
United States
英国
United Kingdom
法国
France
意大利
Italy
荷兰
Netherlands
西班牙
Spain
亚太 / 中东 · Asia Pacific & Middle East
新加坡
Singapore
阿联酋
UAE
马来西亚
Malaysia
泰国
Thailand
印尼
Indonesia
菲律宾
Philippines